"They couldn’t possibly have handled this one worse," Andy Ihnatko writes at Chicago Sun-Times. Yet Amazon and ComiXology dropped the ball when it came to public relations, making hardly any effort to persuade users to support the change beyond offering a $5 gift card, instead leaving them fuming about how ComiXology ruined its app - the new one sports a 1.5 star rating and over a thousand angry reviews - while industry insiders speculate that this is a scheme by Amazon CEO Jeff Bezos to hurt Apple and force people to buy Kindle Fires. Also by ditching in-app purchases, ComiXology was able to escape Apple's controversial content restrictions. By forcing users to make web purchases, Amazon claims a larger revenue share and presumably so do comic book publishers. Theoretically, the change made sense. Although one-touch in-app purchases were much easier, a 30% cut of every purchase went to Apple.
Last month, Amazon bought ComiXology, the company behind an amazing app for reading and buying comic books on a mobile device.Ī couple of weeks later, ComiXology replaced its old app with a new app that removes in-app purchases, forcing users to make purchases on the ComiXology website which they can then download to the app.
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